As bloggers and website owners, we need all the help we can get to make our website work. This means converting readers to customers by optimizing our website the right way. Google released a e-book (pdf format) that contains very useful tips to improve website. The booklet intended audience are online businesses and marketers but it can also help smaller websites such as blogs.Excerpts from the book:
1. Bring me to the right page
"When I click on ads online, I do so because I’m interested in what you’ve
promoted. But what if the ofer, price, product or service from your ad
isn’t visible on your landing page? I’ll usually leave, dissatisfed."
2. Make your homepage useful
"A homepage is like a shopfront: show me whether it’s worth going into
your shop/site or I may just move on. I like homepages that show who
you are, what you sell, and any exciting ofers. Give me clear headings,
so I know what else I can fnd on your site."
Download the PDF from google.co.uk [3.8 MB] or read it online here.
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